Behavior-based safety (BBS) is the "application of science of behavior change to real world problems". BBS "focuses on what people do, analyzes why they do it, and then applies a research-supported intervention strategy to improve what people do". At its very core BBS is based on a larger scientific field called Organizational Behavior Analysis. Effective Leadership from the management team is a key feature of a positive safety culture as it determines how everybody else in the organization will view and act upon safety issues. Safety Leadership is one of the major challengers in today's world. Although many think that leaders are born, not made, anyone can be a better leader. Some Behavioral Safety Processes can take many years to truly impact injury rates while others can take 12-24 months to get you to Zero. The Behavioral Safety Maturity Ladder shows that increasing ownership and coverage leads to greater injury reduction.